FRIGHTENING FACT? MANY MILLENNIALS PLAN TO SPEND MORE THAN $70 ON HALLOWEEN

FOR IMMEDIATE RELEASE  News Release  Contact: Jessica Feenan, Junior Achievement of Northern New England 781-373-1170 jfeenan@janewengland.org

FRIGHTENING FACT? MANY MILLENNIALS PLAN TO SPEND MORE THAN $70 ON HALLOWEEN

Generation known for frugality splurging on popular holiday activities

Boston, MAShowing the increasing popularity of Halloween among young adults, a recent survey of 1,000 13-30 year olds by market research firm Ypulse found that those age 18 or older plan to spend $72.21 this year on costumes and holiday-themed activities. Last year, in a similar survey, young adults 18-30 said they planned to spend $56.10 on their Halloween costume.

Younger teens ages 13-17 indicated they would likely spend $58.49 this Halloween. When asked how they plan to spend Halloween, “hanging out with friends” was the top response, from 54 percent of young adults age 18 or older and from 55 percent of teens 13-17. Nearly four-in-ten teens (38 percent) ages 13-17 said they planned to go trick or treating, compared to 21 percent of those ages 18-30.

“We at Junior Achievement wish our young people a safe and enjoyable Halloween,” said Kerry Bedard, President of Junior Achievement of Northern New England. “We hope while they’re out enjoying the holiday, they don’t break the bank while trying to bewitch their friends.”

About Junior Achievement of Northern New England

For the 2014-2015 school year, Junior Achievement of Northern New England (JANNE) implemented 1,560 programs throughout 254 schools and after-school sites, reaching over 38,000 youth through the efforts of 2,289 trained volunteers.   Serving students in nine Massachusetts counties and the entire state of New Hampshire, JANNE focuses on impacting “at risk” youth, and reaching optimal students within its territory.  All programs are provided at no cost to school and organizations.  JANNE is a non-profit 501(c) 3 charity and is supported by corporations, individuals, foundations and special events. For more information, please visit janewengland.org.

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